MaryBeth Hyland, the Founder & Chief Visionary of SparkVision, teaches burnt-out and overwhelmed entrepreneurs how to build intentional values-driven lives and businesses. She helps others discover how to align their life with their values at work, home, and within. When I first met Marybeth, she wanted help designing an Alignment Deck to use to accompany her book, Permission to Be Human. We could tell right away that our visions aligned perfectly. Her authenticity, love of nature & art, and free-spirited personality were instantly recognizable to me. I felt so inspired by her work and passion that designing for her became such a treasure to me. It’s very rare to find a client that will encourage and inspire you the way she does. For the Alignment Deck, I used the watercolor background from her book and created Earth, Air, Fire, and Water iconography to represent each card. Many months later, when MaryBeth came to me again for help, she expressed that her current web design wasn’t aligned with her vision to promote creativity and self-expression. To reflect the way MaryBeth uses her professional and personal experience with her unique personality, we created brand imagery that speaks to her playful & inspiring nature. We created the images by blending together watercolors, patterns, and photographs. We also designed animal iconography to represent each of her offerings and create beautiful animal illustrations to accompany them.