Familiar’s Insights

Logo Design Best Practices

Logo Design Best Practices

Your logo is often the very first interaction someone has with your brand — and first impressions matter. A strong logo does more than look polished; it communicates who you are, what you stand for, and how you want to be remembered. Whether you're starting fresh or...

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Why Your Brand’s Color Scheme Matters

Why Your Brand’s Color Scheme Matters

Accessibility Shouldn’t Be an Afterthought Color is more than just decoration — it’s communication. In branding, your color palette sets the tone for how people perceive your business, whether they realize it or not. At Familiar Design Studio, we believe in building...

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ADA Compliance & Website Design

ADA Compliance & Website Design

What's ADA Compliance Got To Do With It? In today's digital world, your website is often the first impression someone has of your business. But what happens when that digital door isn’t open to everyone? Enter ADA compliance — a crucial but often overlooked aspect of...

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Bringing SparkVision’s Programs to Life: Iconography Design

Bringing SparkVision’s Programs to Life: Iconography Design

We believe that great design goes beyond just visuals — it’s about telling a deeper story. That’s exactly what we did for SparkVision, creating a custom iconography system that reflects the unique energy and purpose of each of their powerful programs. SparkVision’s...

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Bringing Vision to Life: SparkVision’s YouTube Rebrand

Bringing Vision to Life: SparkVision’s YouTube Rebrand

We're thrilled to announce the beautiful transformation of SparkVision’s YouTube channel, designed and reimagined by Familiar Design Studio! This project was all about aligning visuals with values — and we couldn’t be more excited about the result. As SparkVision...

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