About Our Studio
The Faces Behind Familiar Design
About Lillian Hogue
Familiar’s Co-Founder & Creative Director
Throughout her career, Lillian has had the opportunity to work with diverse clients across various industries, allowing her to develop a versatile skill set and a keen eye for design trends.
Whether you’re a wedding photographer looking for timeless and classic design or a restaurant owner who wants bold and bright colors, your industry and style are our industry and style.
As a designer, there’s nothing she loves more than a new challenge. Let’s add your new website design to her list!
About Jordan Goodman
Familiar’s Co-Founder
Jordan has developed and leveraged the skills of communications, branding, and marketing to build audiences and grow business within music, mental health, and pro wrestling. He has used these skills to successfully introduce drumming to the fields of mental health and professional development with leading conferences and organizations.
Jordan formerly led communications and marketing for Ring of Honor Wrestling. During his tenure, ROH was the number two pro wrestling company in the world. Jordan communicated daily with millions of fans worldwide while responsible for overall messaging and public relations, digital and live event engagement, marketing campaigns, the branding of international events, and more. Before exiting in 2019, Jordan rebranded the company’s weekly television show, led branding and marketing of a sold-out event at Madison Square Garden, led production in creating hundreds of videos and commercials with millions of views, and worked with top media outlets such as ESPN, Sports Illustrated, Discovery, and hundreds of TV stations across the world.
Our Values
Our values determine who we will become, and what will become of us.
Passion
We’re not interested in the surface level or the mundane. The studio is driven by a deep desire to explore what energizes and inspires. Living with purpose fuels creativity, motivation, and the ability to show up fully—both in life and in work. This is about feeling alive and creating from that place.
Authenticity
At the heart of Familiar Design Studio is a commitment to self-love and radical acceptance. Embracing the process of unlearning old patterns and celebrating individuality is part of the journey. It’s the quirks, the edges, and the unique perspective that bring depth and meaning to each project. Being true to oneself is not only powerful—it’s revolutionary.
Independence
We value self-trust and inner resourcefulness. Building independence creates a solid foundation for dependable, joyful, and growth-oriented relationships—with clients, collaborators, and the world. The studio believes that strength comes from within, and that’s what makes its work strong on the outside.
Awareness
Awareness is a guiding principle. We recognize the importance of looking inward to spark meaningful change. With curiosity and vulnerability, the studio brings light to the unseen—transforming the unconscious into conscious design choices that are impactful, intentional, and freeing.
Creativity
Creativity is an act of bold generosity. Our, imagination is the heartbeat of the work. Spontaneity and innovation are embraced as tools for problem-solving, storytelling, and connection. The result is design that doesn’t just look good—it resonates, inspires, and brings ideas vividly to life.
Connection
Connection—energetic, emotional, and collaborative—is foundational. We believe that true belonging begins with a connection to self. From there, deeper, more meaningful connections with clients and communities naturally emerge. This sense of “big picture” belonging is woven into every project.