We believe that great design goes beyond just visuals — it’s about telling a deeper story. That’s exactly what we did for SparkVision, creating a custom iconography system that reflects the unique energy and purpose of each of their powerful programs.
SparkVision’s work is centered on transformative offerings, and we wanted their iconography to do justice to the depth and intention behind it. For each program, we created symbols inspired by animals and sacred geometry, representing the essence of that program’s message. These icons aren’t just decorative; they are visual representations of strength, resilience, power, and the sacred connections SparkVision aims to foster.
For example, the Speaking Offerings program is symbolized by a lioness — a powerful representation of female strength, leadership, and resilience. This choice was no accident. The lioness embodies the qualities SparkVision seeks to inspire in their community: courage, wisdom, and unwavering power.
To complement these icons, we also developed watercolor illustrations of the animals, bringing an added layer of creativity and emotion to the designs. Each illustration serves as both a supplementary and a standalone image that enhances the overall brand story. The brand colors of teal and orange were integrated into the iconography, staying true to SparkVision’s existing aesthetic, while the watercolor style — their signature visual language — ties everything together in a harmonious way.
This project was a perfect example of how design can elevate a brand’s message, and we couldn’t be more proud of how these icons now tell the powerful story of SparkVision’s programs.
If you’re looking for custom design that speaks to the heart of your brand — whether it’s iconography, a complete rebrand, or a new creative direction — Familiar Design Studio is ready to bring your vision to life.
